Under no circumstances will we pay for information provided by sources or accept payment to include a subject or statement in a report.
AFTER THE FACT QUOTE APPROVAL
Think Media reporters and writers are not permitted to enter into agreements with story subjects and sources to review and revise their quotes after an interview.
Under no circumstances will subjects and sources of a report be shown a draft of the report before it is published.
In cases where the material is of a highly technical or complex nature, the reporter may initiate a discussion with the subject to clarify quotes and factual statements after an interview.
(Adapted from AP’s News Values and Principles)
Transparency is critical to our credibility with the public and our subscribers. Whenever possible, we pursue information on the record. When a newsmaker insists on background or off-the-record ground rules, we must adhere to a strict set of guidelines, enforced by Think Media news managers.
Under Think Media’s rules, material from anonymous sources may be used only if:
- The material is information and not opinion or speculation, and is vital to the news report.
- The information is not available except under the conditions of anonymity imposed by the source.
- The source is reliable, and in a position to have accurate information.
Reporters who intend to use material from anonymous sources must get approval from their editor. The editor is responsible for vetting the material and making sure it meets Think Media guidelines. The editor must know the identity of the source, and is obligated, like the reporter, to keep the source’s identity confidential. Only after they are assured that the source material has been vetted should editors allow it to be transmitted.
Reporters should proceed with interviews on the assumption they are on the record. If the source wants to set conditions, these should be negotiated at the start of the interview. At the end of the interview, the reporter should try once again to move some or all of the information back on the record.
Before agreeing to use anonymous source material, the reporter should ask how the source knows the information is accurate, ensuring that the source has direct knowledge. Reporters may not agree to a source’s request that Think Media not pursue additional comment or information.
Think Media routinely seeks and requires more than one source. Stories should be held while attempts are made to reach additional sources for confirmation or elaboration.
In rare cases, one source will be sufficient – when material comes from an authoritative figure who provides information so detailed that there is no question of its accuracy.
We must explain in the story why the source requested anonymity. And, when it’s relevant, we must describe the source’s motive for disclosing the information. If the story hinges on documents, as opposed to interviews, the reporter must describe how the documents were obtained, at least to the extent possible.
The story also must provide attribution that establishes the source’s credibility; simply quoting “a source” is not allowed. We should be as descriptive as possible: “according to top White House aides” or “a senior official in the British Foreign Office.” The description of a source must never be altered without consulting the reporter.
We must not say that a person declined comment when he or she is already quoted anonymously. And we should not attribute information to anonymous sources when it is obvious or well known. We should just state the information as fact.
Stories that use anonymous sources must carry a reporter’s byline. If a reporter other than the bylined staffer contributes anonymous material to a story, that reporter should be given credit as a contributor to the story.
And all complaints and questions about the authenticity or veracity of anonymous material – from inside or outside Think Media – must be promptly brought to the editor’s attention.
Not everyone understands “off the record” or “on background” to mean the same things. Before any interview in which any degree of anonymity is expected, there should be a discussion in which the ground rules are set explicitly.
These are Think Media’s definitions:
On the record. The information can be used with no caveats, quoting the source by name.
Off the record. The information cannot be used for publication.
Background. The information can be published but only under conditions negotiated with the source. Generally, the sources do not want their names published but will agree to a description of their position. Think Media reporters should object vigorously when a source wants to brief a group of reporters on background and try to persuade the source to put the briefing on the record.
Deep background. The information can be used but without attribution. The source does not want to be identified in any way, even on condition of anonymity.
In general, information obtained under any of these circumstances can be pursued with other sources to be placed on the record.
ANONYMOUS SOURCES IN MATERIAL FROM OTHER NEWS SOURCES:
Reports from other news organizations based on anonymous sources require the most careful scrutiny when we consider them for our report.
Think Media’s basic rules for anonymous-source material apply to pickups as they do in our own reporting: The material must be factual and obtainable no other way. The story must be truly significant and newsworthy. Use of sourced material must be authorized by the editor. The story must be balanced, and comment must be sought.
Further, before picking up such a story we must make a bona fide effort to get it on the record, or, at a minimum, confirm it through our own sources. We shouldn’t hesitate to hold the story if we have any doubts. If the source material is ultimately used, it must be attributed to the originating member and note their description of their sources.
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